Buyer Persona / Ideal Customer Profile Notion Template

A simple Notion template that helps you build a clear buyer persona—who they are, what they want, how they buy—so your marketing speaks directly to the right audience.

Define Your Customer Avatar

Skim-friendly (TL;DR)

♥ What →Buyer Persona / Ideal Customer Profile template for Notion

♥ Goal → Easily define your ideal customer

♥ Helps with → Messaging clarity, product positioning, content planning

♥ Best for → Creators, small businesses, digital product sellers

♥ Includes → Who buys • Behaviour • Goals • Buying journey

♥ Next step → Duplicate → answer prompts → use persona everywhere you market

Not sure who you’re actually marketing to? Been there. When you try to sell to everyone, your message gets blurry—and it’s way harder to attract the right people.

 This Buyer Persona / Ideal Customer Profile Notion Template helps you get clear on your audience in a simple, step-by-step way. You’ll build a customer profile you can use to write better product descriptions, stronger emails, clearer website copy, and more focused content.

What this template helps you do

♥ Stop guessing and define who your ideal customer really is

♥ Understand how they think and buy

♥ Identify their goals, pain points, and motivations

♥ Map the buying journey so you know what to say at each stage

♥ Create marketing that feels more direct, consistent, and effective

What’s Inside Your Download

A Notion workspace with sections for

♦ Who buys your product? → Demographics, interests, motivations, and what they value.

♦ Behavioural information → Habits, buying patterns, objections, and decision triggers.

♦ Goals → What they want, what’s getting in the way, and what “success” looks like to them.

♦ Buying journey → How they discover you, what builds trust, and what helps them hit “buy.”

Watch the video to see what is included.

Ready to make your marketing feel clearer and easier? Grab the Notion template, fill it out in one sitting, and start writing to the people who are most likely to buy.

How to Duplicate a Notion Template

♦ If you don’t have a Notion account, sign up for one before you duplicate the template. It’s free – not an affiliate link.

♦ You will receive a pdf with a link to your Notion Template with duplication instructions. 

♦ After downloading the PDF, open it up and click on the second page where it says here.

♦ On the top right of the Notion page, there’s a “Duplicate” button. Click that. On Mobile? Click the three dots to show the duplicate button. Check the image for an example.

♦ Then you will need to log in and wait a few seconds while the template imports to your account. Enjoy your template.

PRODUCT INFORMATION

♦ Digital download

♦ Digital file type(s): PDF with a link to your Notion Template

IMPORTANT NOTES

♦ This is a digital product (instant download), not a physical product (nothing will be shipped).

♦ Once payment is complete, you get instant access to the product.

♦ This template only works with Notion.

♦ To use Notion you will need to have a free account.

♦ To use this template, you need a basic knowledge of Notion. If you know how to drag, drop, change layouts and move sections – you should have no problem.

♦ Personal Use Only.

Just $14.87