Author Competition Research Tracker
Excel Spreadsheet
An Excel research tracker that helps you study genre competition and social media patterns so you can choose smarter pricing, categories, covers, and blurbs … without losing your unique edge.
Just $4.87
Reseach your competition before you market your book!
Skim-friendly (TL;DR)
♥ What → Excel tracker for genre + social media research
♥ Goal → Keep all your research in one place.
♥ Helps you → Add comps → spot patterns → adjust your positioning
♥ Includes →Competition research grid + social media grid with contact notes + easy to understand guide
♥ Use for → Pricing, categories, cover/blurb direction, comp titles, marketing insights
♥ Format → Excel Spreadsheet
This Author Genre Competition Research Tracker helps you keep an organized, side-by-side view of what books in your niche are doing—so you can spot patterns, make smarter choices, and still find a way to stand out.
It’s the same kind of market research traditional publishers rely on when they price, package, and position new releases.
It also includes a social media research grid so you can track authors in your genre, save contact notes, and quickly see what kinds of posts, hooks, and visuals attract the readers you want.
Plus an 8 Page Guide to help you understand the purpose and strategy behind the research.
How This Tracker Helps
♥ Compare pricing, formatting, and positioning across books in your genre
♥ Track Amazon category choices and see what’s common for your niche
♥ Study covers + blurbs to learn what fits reader expectations
♥ Build a shortlist of comparable titles (comp books)
♥ Find authors on social media and track platforms + contact notes
♥ Learn the purpose & strategy behind market research
♥ Save time by keeping everything in one clean spreadsheet
How it Works
1. Pick 10–20 comparable books in your genre.
2. Fill in pricing, categories, cover/blurb notes, and positioning patterns.
3. Highlight what’s consistent (so you “fit the shelf”) and what gaps you can own.
4. Track authors on social media and note what readers respond to.
5. Use your findings to refine your price, keywords, categories, cover direction, and blurb.
Includes an 8 Page Guide to help you understand the purpose and strategy behind the research.
Prefer a Notion template?
What’s Inside Your Download
♦ Author Competition Research Grid → Track book title, author, series, price, page count, format, categories, keywords, cover notes, blurb hooks, and more.
♦ Author Social Media Research Grid (with contact notes) →Track platforms, handles, links, content ideas, engagement notes, and ways to connect.
♦ Sample rows populated →so you can see how it works right away
♦ 8 Page Guide → to help you understand the purpose and strategy behind the research
Look through the flip book to see everything included.
Please note that you can adjust between one and two-page toggling by clicking on the book below the video. Do you want to make flipbooks like these? Check out Designrr (affiliate link).
Ready to make research feel simple (and useful)? Download the spreadsheet, plug in a few comps, and start making confident decisions for your next release.
PRODUCT INFORMATION
♦ Digital download
♦ Digital file type(s): Excel
IMPORTANT NOTES
♦ This is a digital product (instant download), not a physical product (nothing will be shipped).
♦ This is an Excel Spreadsheet. It may or may not work in Google Sheets.
♦ To use this template, you need a basic knowledge of Excel. If you know how to add rows or columns, duplicate sheets and enter data … you should have no problem.
♦ Once payment is complete, you get instant access to the product.
♦ Personal Use Only
Just $4.87